Top Influencer Marketing Companies (2021)

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lindahollander
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Зарегистрирован: 20 окт 2020, 21:40

Top Influencer Marketing Companies (2021)

Сообщение lindahollander » 08 апр 2021, 14:54

Influencer marketing itself is growing rapidly, with a predicted $370 million spend by 2027. That is largely, but not exclusively, due to brands relying on the established trust between the influencer and their audience to sell their products. Individuals are no longer interested and are tacitly aware of the traditional forms of advertising – so, instead, influencer marketing provides a native approach that is more engaging when it is executed correctly. Now, as a branch of the digital marketing field, Influencer marketing consists of Influencer Marketing Agencies (teams of marketers), Influencer Marketing Platforms (web-based software) and combinations of these two. In this section we cover both.

alexanderde
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Зарегистрирован: 07 дек 2020, 08:45

Re: Top Influencer Marketing Companies (2021)

Сообщение alexanderde » 08 апр 2021, 14:55

Influence marketing is one of the latest forms of marketing. It facilitates specific brands to sell their products and services via their endorsement by social media platforms users with extremely big followship, established reputation and trust with their audience. In a sense it presents an iteration of a movie or music celebrity endorsement of products that took off back in 40s and 50s of the last century but on much bigger scale. Speaking of scale, thanks to the enormous popularity of social media platforms it’s based on, Instagram Influencer marketing and YouTube Influencer marketing are the most prominent kinds that exist today.

danielhowell
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Зарегистрирован: 07 дек 2020, 08:47

Re: Top Influencer Marketing Companies (2021)

Сообщение danielhowell » 08 апр 2021, 14:55

Influencer marketing campaigns are typically run on a global basis, with agencies’ focus firmly on verticals such as fashion and beauty, travel and lifestyle, celebrity and entertainment, sports, gaming, health and fitness, parenting, and business and tech and more.

With today’s extreme proliferation of social media, we see that among hundreds of millions users some get to be extremely popular, so popular that they can influence other people decisions what to try, purchase or subscribe to. At the same time, these days people don’t engage with brand ads as they used to or simply block it with AdBlock alike plugins in their browsers. So brands needed another way to reach out their potential clients and so the Influencer Marketing platforms emerged as the answer to tackle this problem.

lindahollander
Сообщения: 91
Зарегистрирован: 20 окт 2020, 21:40

Re: Top Influencer Marketing Companies (2021)

Сообщение lindahollander » 08 апр 2021, 14:55

The other reason for Influencer marketing to emerge was Gen Z, teenagers are notoriously hard to be reached out and engaged via any other, more traditional, marketing channel. This generation tends to make a buying decision based on what people they trust have to say about it and these people are called social media celebrities or Influencers.

Most often a payment model influencer marketing campaigns are based on is the CPM one, it implies paying a certain amount for each 1,000 views of an ad. How much money do influencers actually make depends on multiple factors, including but not limited to – a particular social media platform, an influencer follower size, her / his engagement rate, her / his audience demographic. Some companies take money deposit from brands to pay influencers only once the job is done, hence securing this way brands investment.


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